So, the same clever phrase that once made beer sales soar is now being used as a political advertisement. Really, what has American politics come to?

In a campaign ad supporting Barrack Obama, the once popular “whasssuuuuuup” has been brought back to life. The same man who created the idea for the popular Budweiser commercial that debuted in 1999 has used his copyright on the phrase to apply it to politics. The ad features four men, each suffering from a problem America faces today—unemployment, injury, fighting in the war in Iraq and the plummeting economy. The men greet each other with the well-known “whasuuuupp” for the majority of the commercial, and at the end, one of them is watching Obama and Michele on a beat-up old television and says, “Change. That’s whassup.”

Personally, I think that any campaign tool that was used to sell alcohol should NOT be used to sell a presidential candidate. Sure it’s great that Charles Stone III—the creator of the phrase and the concept—is involved in politics. And yes, it’s clever to use a popular advertising technique from the past. However, the decision of who our next president will be for the next four years is one of, if not the most important decision of this century. The thought that this crucial decision is being linked to the advertising of beer somewhat disturbs me.

http://www.youtube.com/watch?v=Qq8Uc5BFogE&eurl